June 27, 2011

MBF Healthcare Partners, L.P. Announce Investment In eMindful

CORAL GABLES, FL – MBF Healthcare Partners, L.P. (“MBF”) announced today that it acquired a minority equity interest in eMindful, Inc. (“eMindful”), a leading provider of technology-enabled health and wellness solutions.

eMindful, based in Vero Beach, FL, provides specialized, comprehensive solutions through evidence-based programs that improve participants health and well-being. Its technology-enabled solutions are delivered through live, online classrooms taught by licensed health professionals, including physicians and psychotherapists, and are designed to assist individuals prevent, mitigate, and slow the progression of diseases associated with family, work and lifestyle risk factors. The Company delivers its programs to various customers, including corporations, managed care organizations, and third party administrators. eMindful has partnered with Duke University Health System to develop evidence-based programs, allowing the Company to deliver curriculums steeped in high quality demonstrated research. The Company recently completed a randomized controlled trial of a stress-reduction program with Duke and one of its customers, Aetna (NYSE: AET). Aetna’s review of medical claims’ data showed a positive correlation between costs and study participants’ stress levels.

“Stress is often cited as being at the root of health care costs, lost productivity, and poor lifestyle choices. But it isn’t the stress, per se, it’s the lack of tools for managing stress that is the real issue,” says Kelley McCabe, CEO of eMindful. “Our evidence-based programs address real, and costly, health issues ranging from tobacco usage to weight loss and diabetes – and provide the stress management and behavioral change tools required to make sustainable lifestyle changes that impact chronic illnesses and their associated costs. The MBF team clearly understands that promoting health, and reducing disease, requires a multi-pronged approach steeped in the highest quality research. We’re looking forward to developing and enhancing our partnership with MBF in ways that result in improved quality of life for employees while driving health care costs lower – a win/win for all involved.”

Jorge Rico, Managing Director, MBF added, “We are very excited to make this investment and partner with Kelley and her team to help expand eMindful’s products and services and customer base. Because the Company’s disease management programs are developed in conjunction with preeminent medical institutions, they have been effective in improving participants’ health and well-being and are demonstrating a return-on-investment to the payer.”

About MBF Healthcare Partners
MBF Healthcare Partners, L.P. (“MBF”) is an industry-focused private equity firm dedicated to the healthcare sector that invests in leveraged buyouts, growth capital investments and recapitalizations (including underperformers, turnarounds, and special situations). The Principals of MBF have substantial operating experience in healthcare and have held senior management positions in both private and publicly-traded healthcare companies. MBF principals have managed and helped build some of the nation’s most innovative and successful healthcare companies. The firm is headquartered in Coral Gables, Florida. For more information, please visit www.mbfhp.com.