October 21, 2021
Coral Gables, FL — Palm Medical Centers (“PMC”), an MBF Healthcare Partners II, L.P. (“MBF”) portfolio company, has named Nina Sinisterra Vice President of Marketing and Patient Engagement. The appointment of the veteran marketing executive is a key talent acquisition as PMC continues its growth in the Florida senior healthcare market.
Ms. Sinisterra has 20 years of experience in marketing, sales, and provider relations in Florida and Texas working with Medicare Advantage plans and groups. She most recently served as Marketing Director for Conviva Care Solutions. At PMC, Ms. Sinisterra is a key leader directing the organic growth strategy for the company’s 19 medical centers throughout South and Central Florida.
“An important part of my role is ensuring continued growth for Palm Medical Centers through implementation of a goal-oriented marketing strategy and establishing strong relationships with health plans, Field Marketing Organizations, and the community,” she said. “What we achieve from our marketing, sales and business success will have a direct impact on senior patients and enable them to make better healthcare choices.”
“Nina’s Medicare Advantage knowledge, relationships with health plans, and ties to the local community, will accelerate our patient acquisition, retention, and experience metrics,” said Fowad Choudhry, chief executive officer of PMC. “I am excited about the expansion of our patient acquisition strategies as we acquire and open new medical centers throughout Florida.”
Ms. Sinisterra earned a bachelor’s degree in Marketing at Florida International University, a master’s degree in Business Administration at Nova Southeastern University, and a Digital Marketing Analytics Certificate from MIT Sloan School of Management. She is also Life Health & Variable Contracts licensed in Florida.
ABOUT PALM MEDICAL CENTERS
Founded in 2013, Palm Medical Centers is a provider of value-based, capitated primary care services with a focus on high-quality clinical outcomes, cost-effective care, and a patient-centric experience. Operating a network of 19 medical centers across five counties in Florida, PMC serves more than 34,000 Medicare Advantage and managed Medicaid patients. Partnering with numerous managed care organizations, Palm Medical Centers offers comprehensive and integrated medical care to plan members with a focus on quality. In addition to primary care services, the company coordinates cardiology, dentistry, optometry, pediatrics, podiatry, psychiatry, and other specialist services. Palm Medical Centers continues to seek partnership opportunities with high quality providers in existing and new markets.
ABOUT MBF HEALTHCARE PARTNERS II, L.P.
MBF Healthcare Partners II, L.P. is a leading middle market healthcare private equity fund based in Coral Gables, Florida. Our strategy is to partner with exceptional management teams while leveraging MBF’s operating experience, domain segment knowledge, and tenured relationships to rapidly accelerate value creation. The partners of MBF have substantial operating experience in healthcare and have held senior management positions in both private and publicly traded healthcare companies. MBF principals have managed and helped build some of the nation’s most innovative and successful healthcare companies. The firm is headquartered in Coral Gables, Florida. For more information, please visit www.mbfhp.com.